Selected as a featured speaker for Adobe’s global webinar, presenting how Newell Brands reimagined its end-to-end content supply chain by integrating Adobe’s AI-powered ecosystem across Design Operations and Newell Studios.

Led the narrative on transforming creative workflows at scale, showcasing how teams moved from fragmented processes to a connected system spanning Workfront, Adobe Creative Cloud, Frame.io, Firefly, and Adobe Experience Manager (AEM). Demonstrated how this ecosystem enables seamless flow from ideation through production, review, asset management, and activation.

Highlighted the implementation of AI-driven tools and automation, including Firefly for generative content creation, enabling faster visualization, reduced production costs, and increased creative agility. Shared real-world studio applications, such as AI-generated backgrounds, rapid storyboarding, and scalable content creation across brands.

Showcased how Frame.io transformed review and approval workflows, centralizing feedback and reducing turnaround times from days to hours, while improving collaboration across global teams and agency partners.

Outlined the integration of Workfront and AEM to create a single system of record, enabling automated metadata tagging, asset governance, and faster retrieval and reuse of content across omnichannel touchpoints.

Positioned Design Operations as a driver of enterprise transformation by demonstrating how automation and AI can scale content production, streamline workflows, and empower creative teams to focus on high-value, innovative work. The result was a future-ready model capable of delivering significantly more content, faster, and with greater consistency across 50+ global brands.