Led the global strategy, operations, and creative execution of Newell Studios, overseeing enterprise photo and video production across a diverse portfolio of brands. Responsible for building a scalable, high-performing studio model that delivered best-in-class visual content supporting eCommerce, marketing, and brand storytelling.

Drove end-to-end studio transformation along with elevating capabilities, standardizing workflows, and implementing governance to ensure consistency, speed, and quality at scale. Partnered cross-functionally with brand, marketing, and commercial teams to align content production with business priorities, enabling faster go-to-market and stronger consumer engagement.

Managed global teams, agency partners, and production resources, optimizing capacity, budgeting, and asset output across regions. Championed the integration of new technologies, tools, and digital workflows to modernize production and improve efficiency, while maintaining a high creative bar.

Established performance metrics and reporting frameworks to track output, utilization, and ROI, positioning studio operations as a strategic driver of growth and a critical enabler of omnichannel brand experiences.