Bionaire creates modern air care products that are designed to make it easy for you to breathe your best. By combining modern aesthetics and technology with personal wellness, we’re changing the way people think about the air they breathe.

This entry is all about how my team designed a brand refresh and launch that celebrates the air we breathe, and the peace of mind that comes when a brand is there to support every breath you and your family take.

Brand Positioning & Voice

Our brand personality is infused into all aspects of content development, from product naming and packaging, to digital content and social

By educating and inspiring, we can effectively connect with our target across every communication touchpoint

Look & Feel

Floating products, flowing curtains and botanicals, color blocking, light streaks, and sky-like gradients surround authentic moments of families at peace in their homes

The visual communication of Bionaire reinforces the feelings of calmness and serenity that arise from a fresh, clean home environment, and further illustrate the peace of mind that consumers experience on their wellness journey

Design Innovation

Magic is in the air all around us. This health-centric and design-forward approach celebrates the transformative effect that happens when fresh, clean air is added to your home, and showcases the mesmerizing beauty that is design and wellness living together in perfect harmony.

Benefit to User 

For our customers, Bionaire is…

Trustworthy

Trust is paramount, especially when it pertains to someone’s wellbeing. As a brand, we build this trust by taking the time to educate and show people why we care so much about their air and demonstrate how our products effectively clean the air that they and their loved ones breathe.

Joyful

Healthy, clean air brings us joy, and our products make it easier to share that experience with others. This happiness and optimism shine through in all our communication touchpoints.

Thoughtful

While we all breathe alike, we understand that our consumers have different priorities when it comes to their home. Our products provide consumers with mindful solutions that are not only dependable, but seamlessly and comfortably fit into everyday life.

Friendly

Unlike other brands in the air care space, Bionaire is here to serve and support our consumers wherever they are in their journey to achieve clean air. Our consumers can breathe easy knowing that we always have their best interest and best life in mind.

Benefit to Client/Brand 

Bionaire is a breath of fresh air in a category that has traditionally struggled to blend functionality with lifestyle. With consumers becoming more and more hyper focused on their health and wellbeing, Bionaire prides itself in finding new ways to stand out in a crowded marketplace.

Packaging

Clean and approachable colors, shapes, and lifestyle imagery do more than highlight our products—they inspire consumers and connect with them on a personal level. The use of simple and clean spaces showcase how Bionaire products fit seamlessly into anyone’s home, with modern imagery and minimal copy that allows the brand’s aesthetic to truly shine. Eye-catching gradients are used across feature categories on shelf to aid in a more consumer-friendly in-store shopping experience.

Graphic Design

Our unique color palate is rooted in calmness and serenity. This allows us to capture authentic moments within the home and depict the peace of mind that comes with fresh, clean air.

Photography

Our imagery combines airy, ethereal environments with a wide range of use occasions—different families, different rooms, and different times of day—to connect with people from all different backgrounds who are looking to improve their wellness. Floating products, flowing curtains and botanicals, color blocking, light streaks, and sky-like gradients surround authentic moments of families at peace in their homes.

Brand Position & Voice

Our brand voice is rooted in expertise, but still allows for our enthusiasm and passion for clean, healthy air to be on full display. This allows us to build trust with our consumers, while inspiring them and to elevate their air care and breathe their best life.